How come they don't do PSAs anymore?

I guess they do, they're just more subtle. It used to be so obvious - the fried egg, "This is your brain on drugs", or "I learned it by watching you!" for example. And they were on after prime time shows with actors from those shows, like "21 Jump Street". Now the anti-drug commercials are less memorable. At least in my opinion.

Growing up in KS, one of the Public Service Announcements from the late 70s/early 80s that was on every spring and summer was about tree climbing. A boy in a tree says this:

I've been climbing trees all my life, but not trees near overhead lines. 'Cause if you touch one of those lines, or your weight makes a branch touch one of those lines, that electricity will come right to you. And that can hurt. It may even kill you. And climbing utility poles is really dumb. So, remember, always look up before climbing, and stay out of trees near overhead lines.

The best part was that at the beginning, it said at the bottom of the screen the kid's name (Billy something), and "Professional Tree Climber". Really? Professional? And how sad is it for today that back then that was the most serious issue that needed to be addressed. The world has certainly changed.

The funny thing is that almost everyone from around here still knows that commercial. Whenever someone says "That can hurt," instinctively I'll reply, "It may even kill you." Unfortunately, hardly anyone I work with is from here, so that line is lost on most of them. I've been searching the Internet for that commercial figuring it must be on You Tube or somewhere, but no luck. Today I saw that a guy mentioned it in his blog. He is from Oklahoma, so apparently it extended beyond Kansas and Missouri. Anyway, that's my random thought for the day.